Influencer Marketing Basics
International brands’ influencer programs I built and thousands of influencers I worked with gave me a great insight into the “influencer marketing” industry.
There are too many factors and nuances to call think of it in general terms. A good influencer program will depend on your business, goals, influencers you choose.
But there are some general rules you have to know before jumping in and wasting money on the wrong influencer strategy.
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